To foster exchange and cooperation with start-ups for technological innovations, Swisscom offers so-called “Outposts” in innovation hotspots like Silicon Valley,
Berlin and Shanghai.
For this purpose, distylerie developed the sub-brand Outpost based on the brand values and
basic elements of Swisscom.
The reliable world of Swisscom is represented by clear, white surfaces. The circle presents Outpost as a gateway to the impulsive, creative world of innovation, symbolised by an animated 3D pattern.
«It was interesting to see how the results of the positioning workshop were translated into a concept and visuals.
The design was well received in the start-up scene – it’s wild and dynamic, but still maintains the integrity of Swisscom. Highly recommended!»
«distylerie’s comprehensive skills became clear as the project was implemented. The branding was worked out to the last detail, from interior design to brochures to the UI design.»
«A design language that is clearly part of Swisscom, but which also has a unique, creative character that meshes with the innovation scene.»
Vision & mission
benh.am (Web Dev)