GETKICKBOX emerged from Swisscom’s innovation department. The aim is to promote ‘intrapreneurship’ – encouraging entrepreneurial spirit within an organisation.
The open-source Kickbox program originally came from Adobe, but Swisscom developed it much further, and it has become so successful that other companies now use it too.
We packed the spirit of dynamic entrepreneurship into KICKBOOK. Integrated QR codes link to our own video animations, giving the book an additional, interactive level. We also created the cartoon character J.R. Boxly, KICKBOOK’s protagonist, who brings the storytelling to life. The iconic red design emphasises Swiss innovation.
«From print to motion design, distylerie is the perfect partner in terms of both craft and concept. Top marks all round, high fives!»
«distylerie supported us in the project with strategic know-how and a strong "doing power".»
«The designs gave a structure to the idea of ‘intrapreneurship’ and brought it to life.»