The industrial building was left as is as far as possible and used for the new identity. Its original, industrial purpose is reflected in the key visual of the moiré. It resembles the pattern created by interferences and refers to the metaphorical electricity that occurs when artist and audience meet.
«The identity works well! It encapsulates the industry charm perfectly, which it was important for us to maintain.»
«Working with distylerie is fun – everything goes quickly and a lot of care is taken. You can see that the team has experience and skill, and I really value that.»
MAAG Music & Art AG