The industrial building was left as is as far as possible and used for the new identity. Its original, industrial purpose is reflected in the key visual of the moiré. It resembles the pattern created by interferences and refers to the metaphorical electricity that occurs when artist and audience meet.
Client
MAAG Music & Art AG
Our expertise
Identity design
Animation
Screendesign
Diverses Implementations
Client team
Antonia Matejka
Liliane Preissle
Philipp Musshafen
Link
www.halle622.ch