Benedict –
Here success can be learned

Our expertise:

Positioning
Brand Strategy
Visual Identity
System design
UX/UI Design
Motion Design
Consulting
Film / Graphic motion

Benedict is one of Switzerland’s leading educational institutions. The Benedict brand – especially the red wordmark logo – is a staple to most Swiss people. The institution is also known for its practical teaching, its openness to new target groups and its consistent focus on the job market. In short, Benedict has its finger on the pulse.

To make this attitude visible and tangible for future generations, distylerie supported the school in a comprehensive brand refresh: from strategic positioning and the further development of the most important brand elements to digital implementation for three school locations, in particular for the new BeneCampus in Zurich Altstetten.

The focus was on sharpening the Benedict brand as an educational provider that does not want to be exclusive, but rather accessible, optimistic and professional. To this end, distylerie developed a new, visually distinctive brand design: with a clear logo, warm colour schemes, the geometric font Euclid Circular B and imagery that focuses on people and real life.

‘Step by step to success’ – this Benedict motto is also reflected in the design: the so-called line to success runs through the entire visual identity as a graphic element. It visualises individual learning paths and signals that progress is not standardised – but personal and flexible.

Beyond the digital brand presence, distylerie also developed signage systems, brochures, and editorial materials. The outcome is a brand that inspires, guides, and empowers people to take the next step in their journey.