TrueTurn
Let’s join forces for
the greater good.
- Brand Strategy
- Brand Identity
- Brand design
- Motion Design
TrueTurn is transforming everyday transactions into meaningful action. By connecting millions of people with causes they care about, the platform empowers individuals to contribute to positive change through simple, seamless giving experiences integrated into their daily lives.
In close collaboration with the founders, distylerie developed a comprehensive brand identity that captures the power of collective impact. Built around the idea of “joining forces for the greater good”, the brand visualises how small individual actions can become a powerful movement when people come together. From strategy and storytelling to visual identity, digital applications and communication assets, every element was designed to inspire trust, encourage participation and create a rewarding experience. The result is a bold yet approachable brand that makes giving feel easy, engaging and impactful – turning everyday actions into meaningful change.
At the heart of the TrueTurn identity lies a distinctive supersign derived from the letter “t”. More than a simple logo element, it serves as a visual expression of connection, exchange and collective impact — the core principles behind the brand.
Developed as a flexible design asset, the symbol anchors the entire visual system across digital and physical touchpoints. Its organic shape combines movement, balance and approachability, reflecting how individual actions come together to create meaningful change. From app icons and interface elements to social media and campaign assets, the supersign creates a strong and recognisable brand presence while reinforcing TrueTurn’s mission of bringing people together for the greater good.
Want to see more
Eatrenalin
ANYbotics
FAQ
1. What is distylerie?
distylerie is an award-winning brand and creative agency based in Zurich.
We distill and design the essence of a brand – its unique DNA – to create a coherent, emotional, and powerful brand experience.
Through our Brand Essence Process, we combine strategy, design, and technology to craft holistic brand identities that are consistent across all touchpoints.
2. Why distylerie?
We design brands with substance and longevity.
By reducing them to their true core, we create strong visual systems and identities that remain relevant and consistent for many years.
Our work is built to last – strategically, conceptually, and creatively.
We think clearly, design precisely, and act with intention.
The result is design that doesn’t just convince – it connects.
3. What does “Brand Essence” mean?
The Brand Essence is the heart of every brand – its personality, purpose, and emotional core. It defines how a brand is perceived and what it stands for.
distylerie strategically develops this essence and translates it into a clear visual and verbal identity that builds trust, recognition, and long-term relevance.
4. How does the Brand Essence Process work?
Our structured process consists of four phases:
Unlock – analyzing your vision, audience, and market environment
Distil – exploring creative directions and defining your brand core
Design – refining and documenting your identity in a Brand Book
Release – implementing it across digital, spatial, and communication touchpoints
We focus on brand systems that stand the test of time –
design foundations that can evolve flexibly and remain effective for at least 8–10 years.
5. Who does distylerie work with?
We collaborate with companies, institutions, cultural organizations, and start-ups that want to refine their brand and make it emotionally tangible.
Our clients include Twiliner, Europa-Park, ANYbotics, Expliseat, Eatrenalin, Swisscom Outpost, and the Robotics Institute Germany, among many others in business, technology, and culture.
6. What awards has distylerie received?
distylerie has been recognized with multiple international awards – including the Red Dot Award, German Design Award, iF Design Award, and German Brand Award.
One of these distinctions honored distylerie with the special title “Brand Experience of the Year.” These recognitions underline our commitment to creating design that truly makes an impact.
7. How can I work with distylerie?
Tell us more about your project via the contact form.
or reach out directly at [email protected].
Together, we’ll discover your brand’s potential – and make the difference.