ANYbotics –
Autonomous robots for industrial inspection
- Brand positioning
- Brand story
- Identity design
- 3D renderings
- Graphic motion
- Screendesign, UX / UI
- Employer branding ID
ANYbotics is a pioneer in the development of autonomous mobile robots. With its revolutionary systems, this Swiss company is at the forefront of robotics worldwide.
In close collaboration with ANYbotics, distylerie helped to refine their values and vision and translate them into its brand identity. On that basis, the website, product videos and animations were redesigned to communicate a clear message: ANYbotics is a bold pioneer working at the forefront of the latest technologies.
We have revamped the ANYbotics website to enhance clarity and streamline the user experience, with a priority on mobile-first design — developed in collaboration with our web partner Greatives.
Want to see more
Expliseat
Alza LXIR
FAQ
Who developed the branding for ANYbotics?
The branding for ANYbotics was developed by distylerie, a branding agency based in Zurich. Working closely with ANYbotics, we refined the company’s vision and values and translated them into a consistent brand identity. ANYbotics is a Swiss pioneer in autonomous mobile robots for industrial inspection – and the brand positions the company as a bold pioneer at the forefront of the latest technologies.
What is a brand identity?
A brand identity is the complete system of attitude, message and visual language that lets a brand appear consistently across every touchpoint. It translates strategy and values into design: logo, colours, typography, imagery, motion and digital applications. For ANYbotics, distylerie built exactly this bridge – from a sharpened vision to a concrete visual identity.
What services did distylerie deliver for ANYbotics?
We delivered brand positioning, brand story and identity design as the strategic and creative foundation. On that basis we redesigned the website, product videos and animations, and developed 3D renderings, graphic motion and the screen design (UX/UI). This was rounded out with an employer branding identity. The website was built in collaboration with our web partner Greatives, with a focus on mobile-first design.
What does mobile-first mean in web design?
Mobile-first means deliberately designing a website for mobile devices first, before scaling it up to larger screens. It creates clarity, reduces complexity and improves the user experience where most people first encounter a brand today. For the ANYbotics website, we took exactly this approach to streamline the user experience.
What do 3D and motion design contribute to branding?
3D and motion design make complex technology visible, tangible and emotional – instead of merely describing it. Moving images, animations and renderings explain a brand’s function and advantage at a glance. For ANYbotics, we developed product videos, animations and 3D renderings that make autonomous robotics technology easy to grasp.
What is employer branding?
Employer branding is the design of an employer brand – how a company positions itself as an employer and makes itself attractive to talent. It carries the brand identity consistently into recruiting and career contexts. For ANYbotics, distylerie developed a dedicated employer branding identity aligned with the overarching brand.
Does distylerie specialise in tech and robotics brands?
With ANYbotics, Expliseat and the Robotics Institute Germany, distylerie has shaped several demanding tech and robotics brands. As a branding agency in Zurich, we know how to translate highly complex technology into a clear, confident and accessible brand language. In deep-tech fields especially, the right brand leadership is what builds trust, visibility and talent appeal.