Twiliner –
Better way of travel

Our expertise
  • Positioning
  • Brand Strategy
  • Brand design
  • User Experience
  • Tone of voice
  • 3D Images
  • Motion Design
  • Engaging content

Twiliner provides comfortable and eco-friendly travel through Europe by rethinking the overnight bus. Their unique selling point is that they have developed the first and only bus seat that can be transformed into a bed at the push of a button. As the perfect alternative to short-haul flights, Twiliner helps reduce emissions while helping travellers experience Europe in style.

In collaboration with the company’s founders, distylerie has developed a comprehensive brand experience focusing on the “boutique hotel” feel that is key to Twiliner’s success. The Twiliner brand stands for high quality, optimism and trustworthiness and is aimed at frequent travellers who value quality and environmental responsibility in their lifestyle choices. Across all touchpoints, the brand focuses on bringing the overnight journey experience to life – smooth, mindful and carefree.

We are thankful for:
Twiliner brand design by distylerie Zurich
Award by distylerie Zurich
Twiliner brand design by distylerie Zurich

We call it the Grand Slam of Brand Design – winning the three most prestigious international recognitions in our field: the Red Dot Award, the iF Design Award, and the German Design Award.

distylerie is honored to receive the Red Dot Award 2024 for Brands & Communication Design with our work for Twiliner, alongside the iF Design Award 2025 and the German Design Award 2025. These distinctions affirm our commitment to shaping meaningful brand experiences that make a lasting impact.

We are grateful to the international juries for their recognition and proud to see our work celebrated on this global stage.

Modern typography over a smooth dusk-to-dawn gradient background.
Branded drink mockup featuring Twiliner’s signature gradient colors.
Mockup of Twiliner bus tickets with clean layout and soft color transitions.
Icon showing a sun partly covered by a cloud, symbolizing transition.
Digital out-of-home ad mockup with vibrant brand gradient visuals.

The Twiliner logo is a dynamic wordmark that includes the “Twiliner Flow,” floating on top of the middle letters, as a main design element. The “Twiliner Flow” represents the smooth transition between dusk and dawn and the innovative bus seat.

Homepage design of the Twiliner website with intuitive layout.

Want to see more

See all projects

The award-winning branding for Twiliner was developed by distylerie, a branding agency in Zurich. Working with the founders, we created a comprehensive brand experience built around the “boutique hotel” feeling. Twiliner reinvents the overnight bus, offering comfortable, eco-friendly travel through Europe – with the first bus seat that transforms into a bed at the push of a button.

A brand experience is the sum of all impressions a brand creates across every touchpoint – consistent, considered and emotional. It connects strategy, visual identity, language and design into a coherent whole. For Twiliner, distylerie created exactly that experience: smooth, mindful and carefree, from the first encounter to the journey on the overnight bus.

We delivered positioning, brand strategy, brand design, user experience, tone of voice, as well as 3D images, motion design and engaging content. We developed the Twiliner logo as a dynamic wordmark with the “Twiliner Flow” as its central design element – representing the smooth transition between dusk and dawn and the innovative bus seat. Across all touchpoints, we brought the overnight journey experience to life.

Tone of voice is a brand’s characteristic language – how it speaks, phrases and presents itself. It makes a brand recognisable and conveys attitude before the visuals even take effect. For Twiliner, we developed a tone of voice that stands for high quality, optimism and trustworthiness, speaking to frequent travellers.

With Twiliner, distylerie achieved the “Grand Slam of Brand Design”: the Red Dot Award 2024 for Brands & Communication Design, the iF Design Award 2025 and the German Design Award 2025. These three are among the most prestigious international recognitions in brand design. They affirm our commitment to shaping meaningful brand experiences with lasting impact.

A strong wordmark combines recognisability with a distinctive idea – it tells in a single form what the brand stands for. The Twiliner logo is a dynamic wordmark featuring the “Twiliner Flow,” floating on top of the middle letters. This element embodies the transition from dusk to dawn and the innovative bus seat in its reclined “chill position” – idea and design united in one mark.

Sustainable branding makes the ecological value of an offer tangible without being preachy. Twiliner positions the overnight bus as a stylish alternative to short-haul flights, aimed at travellers who value quality and environmental responsibility. distylerie translated this attitude into an optimistic, high-quality brand world across all touchpoints.