Eatrenalin –
New dimensions of dining
- Brand Strategy
- Brand Identity
- Experience Design
- Branded space
- Immersive Storytelling
- Art Direction
- Visual Identity
- 3D & Motion Design
- Digital & Print Design
- Signaletic
Eatrenalin is a gastronomy event concept that immerses guests in different culinary worlds. Guests enjoy a gourmet menu while traversing multisensory, multimedia-designed spaces and experiencing an adventure of all five senses.
Based on the central idea of “New dimensions of dining”, distylerie has created an immersive brand experience with futuristic, visually stimulating elements. Implementations range from the concept of the pre-arrival video, the launch campaign and website, to the signage in the restaurant, all with the aim of touching the guests on a deeper, emotional level.
distylerie is the proud recipient of multiple prestigious awards for the creation of Eatrenalin, including the Red Dot Award 2023 in “Brand Design & Identity,” the German Design Award 2024 in “Excellent Communications Design – Brand Identity,” and two German Brand Awards 2024 for “Excellence in Brand Strategy and Creation – Brand Communication / Brand Events” as well as the coveted “Brand Experience of the Year.”
The key design elements of Eatrenalin are opulent 3D spheres. They allude to mysterious worlds without giving away too much about the themed spaces of the Eatrenalin experience. The goal is to stimulate the guests’ imagination. We also created the script for a pre-arrival film personalised with the guests’ names to signal the start of the experience and build anticipation.
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