distylerie developed a modern and tasteful brand identity for the newly opened crêperie.

The idea of using the onomatopoeic “Mmmh” as a name strengthens the independent look and feel. It is originally French, but is now a universal expression for what you feel when eating a tasty crêpe.

For more than a year, Mmmh has been number one on TripAdvisor. The brand identity was very well received. We thus decided to further develop the brand in the lifestyle area, with beach towels, beach bags and postcards for the first phase of the market test.