ALZA LXIR –
As wild as the stories that were never told
- Positioning
- Brand design
- Illustration
- Tone of voice
- 3D Images
- Motion Design
ALZA LXIR is not your typical vermouth – it’s wild, layered, and unapologetically untamed. Created as part of the ALZA Le Vin universe and launched exclusively at Europa-Park Resort, this drink stands for the unexpected. It’s not just a product – it’s a moment.
In close collaboration with Europa-Park and ALZA Le Vin, distylerie developed a visual identity that breaks with traditional beverage codes. ALZA LXIR stands for instinct, independence, and character. The brand doesn’t follow trends – it follows feeling.
Illustrations make the invisible visible. The AI-generated imagery gives the brand a surreal depth. And hidden within the graphics are small details and visual cues – secrets, symbols, and layers of story waiting to be found.
This is a brand that doesn’t explain itself. It makes you feel something.
ALZA LXIR is a drink with no rules. And no need for any.
The identity of ALZA LXIR thrives on contrast: bold colors clash with raw illustration, classical references collide with deliberate disruption. The vertical logo breaks alignment rules, the typography resists order – and that’s exactly where its strength lies.
The label acts more like a poster: loud, confident, and impossible to ignore. The brand system is held together by expressive color, hand-drawn textures, and a mythical supersign that radiates presence.
distylerie created a complete brand world for ALZA LXIR – poetic, primal, and rich with hidden layers. A design that speaks in instinct and silence – where meaning is felt, not explained.
Want to see more
Twiliner
Robotics Institute Germany
FAQ
Who created the branding for Alza LXIR?
The branding for Alza LXIR was created by distylerie, an award-winning branding agency based in Zurich. Working closely with Europa-Park and ALZA Le Vin, distylerie developed a visual identity that deliberately breaks with traditional beverage codes. The vermouth is part of the ALZA Le Vin universe and was launched exclusively at the Europa-Park Resort. distylerie built a complete brand world – primal, poetic and rich with hidden layers.
What services did distylerie deliver for Alza LXIR?
distylerie was responsible for positioning, brand design, illustration and the tone of voice of the brand. It also created 3D images and motion design for the brand communication. From these elements emerged a coherent brand system – from the vertical logo and the typography to the poster-like label.
What is packaging design?
Packaging design is the shaping of packaging and product presence as part of the brand identity – from the label and bottle form to shelf impact. It translates the brand strategy into a tangible, visible experience at the point of sale. For Alza LXIR, the label works deliberately like a poster: loud, direct and impossible to ignore. As a branding agency in Zurich, distylerie always approaches packaging design from the brand essence, never as mere decoration.
What does a strong visual identity mean for a beverage?
A visual identity unites colour, typography, imagery and graphic signs into a recognisable system. For Alza LXIR it thrives on contrast: bold colours clash with raw illustration, classical references collide with deliberate disruption. A myth-inspired supersign and hand-drawn textures hold the brand system together. The result is a brand that doesn’t explain itself – it makes you feel something.
What role does illustration play in the Alza LXIR brand?
Illustration makes the invisible visible for Alza LXIR and gives the brand a surreal depth. Hidden within the graphics are subtle details, cues and symbols that point to stories told and never told. distylerie also used AI-generated imagery to achieve this layered quality. Illustration becomes an independent storytelling device within the brand identity.
What do naming and tone of voice contribute to a brand?
Tone of voice defines how a brand speaks – its character, attitude and rhythm. For Alza LXIR, distylerie developed a language that feels instinctive and reduced: a brand that explains nothing and draws its tension from exactly that. Together with brand design and illustration, this creates a consistent brand experience. Tone of voice is part of the brand strategy, not an afterthought.
What is a brand essence and why does it matter?
The brand essence is the inner core of a brand – what it stands for before a single visual exists. Alza LXIR stands for instinct, independence and character; it follows feeling, not trends. As a branding agency in Zurich, distylerie begins every project with this essence and derives design, illustration and tonality from it. That keeps the brand coherent even at its loudest.