Expliseat –
Ingenuity that works

Our expertise
  • Brand Identity
  • Digital Experience
  • Motion Design
  • 3D Imagery
  • Branded space
  • Engaging content

Expliseat represents a new standard in mobility. The French company develops the world’s lightest and most technologically advanced seating solutions – with a clear ambition: to make travel smarter, more efficient, and more sustainable. This is made possible by the use of highly specialized materials such as carbon fiber and titanium, combined with finely tuned manufacturing technologies.

In collaboration with Dichter & Denker, a new brand universe was created that reflects Expliseat’s transformation – from a technical specialist to a globally positioned mobility brand. distylerie translated this repositioning into a brand design that is precise, visually distinctive, and consistently focused on innovation and differentiation.

“Ingenuity in motion” – this guiding principle became the foundation of the creative approach: distylerie developed key renderings of the seating solutions and oversaw their implementation across trade fairs and digital applications – from 3D modeling of the seats to real and digital brand experiences, including booth designs, animations, and digital communication assets.

Expliseat logo in static brand presentation.

At the heart of the new visual identity lies the Expliseat icon – a powerful symbol of agility, flexibility, and technical precision. Inspired by the letter “E” and rooted in Expliseat’s focus on motion, it blends design cues from both rail and aerospace sectors. Its silhouette evokes the flowing contour of an aircraft seat – bridging brand initial, function, and aesthetics. A symbol that instantly conveys the brand’s essence: Ingenuity that works.

Assorted elements from the Expliseat brand book.
Large-scale outdoor advertising mockup with Expliseat visuals.
Side profile of seat highlighting its lightweight design.

A key component of the redesign is the entirely 3D-based visual language – bold, clear, and focused. Defined by a signature red-orange backlight, it highlights form, materiality, and elegance. The seat is not merely presented as a functional object, but elevated and staged as a statement piece – given a platform where its design and lightness take center stage.

Complementing this is a light, visually restrained version of the imagery – cleanly staged, with an emphasis on technical detail. A deliberate contrast that underlines the brand’s versatility and adaptability.

Close-up of carbon fiber foot component.
Render of white phone mount positioned above tray table on seat back.
Tray table render showing compact form and materials.
Artistic render of the phone mount in bright orange finish.
Stylized 3D render of carbon fiber seat base in orange tones.
Frontal artistic render of two seats in bold orange setup.
Detail-focused orange render of the backrest with sculptural lighting.
Side profile render of backrest and tray table in an artistic orange theme.
Artistic 3D render showing two seats, one reclined, in orange colorway.
Website homepage mockup with Expliseat branding.
Magazine mockup featuring Expliseat brand elements.

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