Bluelion –
Tech startup hub

Our expertise
  • Brand Strategy
  • Brand Identity
  • Digital Experience
  • UX/UI Design
  • Motion Design
  • Engaging Content

Bluelion is an innovative incubator and accelerator that supports startups with essential resources, mentorship, and networking opportunities, helping them thrive in a competitive market.

Distylerie partnered with Bluelion to strengthen their brand presence and digital footprint. Together, we executed a comprehensive rebranding strategy, reshaping the logo, colour palette, typography, and visual language to capture and reflect Bluelion’s dynamic ethos.

Landing page layout for BlueLion with bold visuals and modern structure.
Photograph of BlueLion’s contemporary office interior.

We developed a user-friendly and visually compelling website that showcases Bluelion’s services and success stories. We also created 3D illustration animations to bring their brand to life and designed graphic motion templates for consistent digital communication.

Framed illustration series created for office wall decor.
BlueLion brand design by distylerie Zurich
BlueLion logo in full color with modern geometric style.
Office imagery capturing the BlueLion workspace atmosphere.
BlueLion brand design by distylerie Zurich
Illustration from the brand book visualizing identity elements.
Mockup of orange-themed wall decoration in office context.
Blue-themed wall art mockup styled for workspace display.
Branded business card design in clean layout.
Framed poster mockup with BlueLion brand visuals.
Moodboard-style image capturing BlueLion’s photography look and feel — includes portraits, office settings, and detailed close-ups.

A key component of our collaboration was the creation of a process visualisation tool, illustrating the startup journey from 0 to 1, reinforcing Bluelion’s role as a guiding partner.

Through this rebrand and digital transformation, distylerie has empowered Bluelion to present a cohesive and compelling brand identity, positioning them for continued growth and success in the startup support industry.

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The rebranding for Bluelion was created by distylerie, an award-winning branding agency from Zurich. Bluelion is an innovative incubator and accelerator that supports startups with resources, mentorship and networking. distylerie executed a comprehensive rebranding strategy, strengthening both the brand presence and the digital footprint. The result is a cohesive, compelling brand identity for the startup-support industry.

distylerie was responsible for brand strategy, brand identity, digital experience, UX/UI design, motion design and engaging content. Concretely, this produced a new logo, colour palette, typography and visual language, a user-friendly website, 3D animations and graphic motion templates. A key component was a process visualisation tool illustrating the startup journey “from 0 to 1.”

A rebrand renews a brand’s appearance and positioning to make it relevant and differentiating again. For Bluelion, this meant a comprehensive reshaping of logo, colour palette, typography and visual language so the brand’s dynamic ethos becomes visible. A rebrand makes sense when a brand grows or its market shifts. As a branding agency in Zurich, distylerie always approaches rebranding from strategy first.

A brand identity unites logo, colours, typography and visual language into a recognisable system. For Bluelion, distylerie reshaped these elements so they reflect the dynamic ethos of the startup hub. The identity was extended with 3D animations and graphic motion templates for consistent digital communication. The result is a brand system that feels coherent across every channel.

A digital experience connects website, interaction and content into a coherent digital brand experience. For Bluelion, distylerie developed a user-friendly, visually compelling website that foregrounds services and success stories. It added UX/UI design, motion design and 3D animations that bring the brand to life. At distylerie, digital experiences are an integral part of the brand identity.

Motion design sets a brand in motion – through animations that explain content and create emotion. For Bluelion, distylerie developed 3D animations and graphic motion templates that enable consistent digital communication. A highlight is the process visualisation tool that makes the startup journey “from 0 to 1” tangible. Motion design makes abstract processes understandable and strengthens brand impact.

Branding gives an incubator a clear profile and makes its role as a partner visible. For Bluelion, distylerie created a cohesive brand identity that positions the company as a guiding partner for startups. The process visualisation tool reinforces this role by illustrating the journey “from 0 to 1.” This builds trust with founders, mentors and partners alike.