ALZA
Le vin
- Brand Identity
- Naming
- Packaging Design
- Bottle Design
ALZA Rosé is a unique rosé wine from Alsace. Passionate, stylish and unexpected, it celebrates joie de vivre and a connection with nature. distylerie had the pleasure of bringing this summer wine to life. The ALZA story unfolds in the great outdoors, in a vibrant glamping setting where elegance meets spontaneity, and the imagery is people-focused, young, cheerful and warm with a surprising twist.
An entire corporate identity was developed, including the memorable name that alludes to the wine’s Alsatian roots. The aim of the claim ‘Say oui to life’ is to highlight the wine’s origin and boost its appeal to a young audience that prioritises enjoying life in style.
The wine bottle and packaging design was an exciting implementation of the branding. For the bottle design, the hilly Alsatian terrain was transformed into a haptic experience. As in nature, every line on the bottle is different – natural and unique. The bottle is a pure interpretation of nature and is intended to be just as much a representation of the brand as the logo. When you see the ALZA bottle on the shelf, it immediately catches the eye with its elegance and organic design.
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Alza LXIR
