Ammolite – House of Light
- Brand Strategy
- Brand Identity
- Branded Space
- Interior Design
Ammolite is one of Europe’s most renowned fine dining restaurants and has been awarded two Michelin stars. Together with the Ammolite team and Europa-Park, we developed a new brand identity that reflects the restaurant’s precision, creativity and uncompromising pursuit of excellence.
Guided by the concept of House of Light, we created a holistic brand framework that extends far beyond traditional restaurant branding. From strategic positioning and visual identity to digital applications and spatial and sensory experiences, every touchpoint was conceived as part of a carefully curated guest journey.
Orientation, focus and the ability to reveal the extraordinary form the foundation of House of Light – the conceptual core of Ammolite’s new identity. Inspired by the spiral geometry of the ammonite, the restaurant is positioned as a place of discovery. Just as perspectives shift and unfold over time, the dining experience reveals itself layer by layer, expressing the depth, refinement and complexity of the cuisine.
Together with architect Ralf Rauer, we also developed the architectural staging of the entrance area, creating an arrival experience that immerses guests in the world of Ammolite before they even step inside.
The result is a distinctive brand universe where space, atmosphere and gastronomy merge into a seamless whole — sensual, precise and defined by craftsmanship at the highest level.
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