ALZA
Le vin

Our expertise
  • Brand Identity
  • Naming
  • Packaging Design
  • Bottle Design

ALZA Rosé is a unique rosé wine from Alsace. Passionate, stylish and unexpected, it celebrates joie de vivre and a connection with nature. distylerie had the pleasure of bringing this summer wine to life. The ALZA story unfolds in the great outdoors, in a vibrant glamping setting where elegance meets spontaneity, and the imagery is people-focused, young, cheerful and warm with a surprising twist.

An entire corporate identity was developed, including the memorable name that alludes to the wine’s Alsatian roots. The aim of the claim ‘Say oui to life’ is to highlight the wine’s origin and boost its appeal to a young audience that prioritises enjoying life in style.

Group by distylerie Zurich
Group by distylerie Zurich
Alza Le Vin brand design by distylerie Zurich

The wine bottle and packaging design was an exciting implementation of the branding. For the bottle design, the hilly Alsatian terrain was transformed into a haptic experience. As in nature, every line on the bottle is different – natural and unique. The bottle is a pure interpretation of nature and is intended to be just as much a representation of the brand as the logo. When you see the ALZA bottle on the shelf, it immediately catches the eye with its elegance and organic design.

Alza Le Vin brand design by distylerie Zurich
Group by distylerie Zurich
Group by distylerie Zurich
Group by distylerie Zurich

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The branding and packaging design for Alza Le Vin was created by distylerie, an award-winning branding agency from Zurich. ALZA Rosé is a unique rosé wine from Alsace that distylerie had the pleasure of bringing to life. distylerie developed the entire corporate identity – including naming, brand identity, packaging design and bottle design. The result is a wine brand that blends nature, craft and joy.

distylerie was responsible for the brand identity, naming, packaging design and bottle design for ALZA Rosé. This included the memorable name alluding to the wine’s Alsatian roots and the claim “Say oui to life.” The hilly Alsatian terrain was transformed into a haptic bottle design in which every line is different.

A corporate identity covers the entire appearance of a brand – name, logo, colours, typography, imagery and tone. It makes a brand recognisable and carries its attitude into every touchpoint. For Alza Le Vin, distylerie developed a complete corporate identity that makes the wine’s origin tangible and appeals to a young audience. A product becomes a coherent brand world.

Packaging design connects packaging, bottle and brand presence into one coherent experience. For Alza Le Vin, the hilly Alsatian terrain was translated into a haptic bottle – natural, organic and unique in every line. The bottle is meant to represent the brand as strongly as the logo and instantly catches the eye on the shelf. As a branding agency in Zurich, distylerie designs packaging so that form and brand become one.

Naming develops a brand’s name as a strategic foundation – short, memorable and charged with meaning. For ALZA Rosé, distylerie created a name that alludes to the wine’s Alsatian roots and lets a story resonate immediately. Together with the claim “Say oui to life,” it forms a clear brand core. At distylerie, naming is always part of the brand strategy, not mere word-finding.

A strong wine brand identity connects origin, character and audience into a coherent presence. For Alza Le Vin, the story unfolds in the great outdoors, in a vibrant glamping setting where elegance meets spontaneity – the imagery is young, cheerful and warm. This makes the Alsatian origin tangible and appealing to a young audience. distylerie translates this attitude into a brand that celebrates joie de vivre.

Bottle design is the shaping of the bottle form itself – as an independent brand carrier alongside label and logo. For Alza Le Vin, the bottle became a pure interpretation of nature: as in nature, every line is different, natural and unique. This turns the bottle into an unmistakable recognition feature on the shelf. distylerie treats bottle design as part of a coherent brand system.