ALZA LXIR –
As wild as the stories that were never told

Our expertise

Positioning
Brand design
Illustration
Tone of voice
3D Images
Motion Design

ALZA LXIR is not your typical vermouth – it’s wild, layered, and unapologetically untamed. Created as part of the ALZA Le Vin universe and launched exclusively at Europa-Park Resort, this drink stands for the unexpected. It’s not just a product – it’s a moment.

In close collaboration with Europa-Park and ALZA Le Vin, distylerie developed a visual identity that breaks with traditional beverage codes. ALZA LXIR stands for instinct, independence, and character. The brand doesn’t follow trends – it follows feeling.

Illustrations make the invisible visible. The AI-generated imagery gives the brand a surreal depth. And hidden within the graphics are small details and visual cues – secrets, symbols, and layers of story waiting to be found.
This is a brand that doesn’t explain itself. It makes you feel something.

ALZA LXIR is a drink with no rules. And no need for any.

The identity of ALZA LXIR thrives on contrast: bold colors clash with raw illustration, classical references collide with deliberate disruption. The vertical logo breaks alignment rules, the typography resists order – and that’s exactly where its strength lies.

The label acts more like a poster: loud, confident, and impossible to ignore. The brand system is held together by expressive color, hand-drawn textures, and a mythical supersign that radiates presence.

distylerie created a complete brand world for ALZA LXIR – poetic, primal, and rich with hidden layers. A design that speaks in instinct and silence – where meaning is felt, not explained.